AdSense Revenue and Competitive Ad Filter

Competitive ad Filter is a programmed tool provided by the Goolge Adsense Team to block competitive ads from appearing on your site. What it does is that it tells the Google Crawler--which serves the ads--not to serve certain ads on your site. Google will allow you to enter upto 200 URLs where you don't wish certain ads to be served and elect to serve different kind of ads. Indeed, you can tell Google the kind of ads you would like to be served and they will have them for you. Competitive ad filter are often used by people who won't like customers to be directed away from their websites into competing sites dealing with the same stuff as them. The Reasons For This Are: Made For AdSense (MFA) Sites These are sites that are primarily there for displaying AdSense Ads. They just have an headline and have AdSense ads in them. The reason these sites are detrimental to your revenue with AdSense is that they serve cheap ads. Here is an example of how they really can milk you of your AdSense Income: An MFA site subscribes to the Google AdWords program and bids the minimum amount on a keyword on your site. This ad from the MFA site shows up on your site. A reader clicks an ad ftom your page onto an MFA site, and you can about 1 to 10 cents. MFA sites have just ads, so it;s possible the reader will leave an MFA site by clicking an ad, propably an expensive one.The MFA site makes $1 or more. It's true that not all readers will click on an ad but it's most propable that they will because of the sheer volume of the ads. Enough ads may eventually be clicked within a single day for the MFA site to generate a net profit of 500% or more. For this reason alone, many web authors elect to blacklist certain URLs and tell Goolgle not to serve them with ads from them. You can see some of the MFA site here Competition As we said earlier, some publishers don't want to drive their hard-earned customers from their site onto competitive sites and that's the main reason they elect to have google not serving them with ads pertaining a certain subject or from a certain URL.